ROLEX, recognised the world over as leader in Swiss watchmaking announced the grand opening of a new ROLEX boutique at IFC Mall in Hong Kong, bringing unparalleled reputation for quality, prestige and the finest craftsmanship.

Dr. Dickson Poon, Group Executive Chairman of Dickson Concepts (International) Ltd, officiated the grand opening of the new ROLEX boutique at IFC Mall. After the ribbon-cutting ceremony, guests were invited to tour the store and were introduced to the extensive range of superlative ROLEX timepieces on display. What undoubtedly caught the show was the exclusive presentation of new timepieces recently showcased at Baselworld 2008.