Hong Kong, 3 July 2009 – adidas believes that on the fiercely competitive football pitch, a strong team can only be born when multiple powerful elements are combined. As the official partner of the 2010 FIFA World Cup, adidas starts engaging football fans with an all new football campaign that centers around the concept of “Every Team Needs”, paving the way for one of the world’s largest football games. Football fever will be pushed to new heights with an evocative message and highly anticipated football products. 

The new adidas football campaign combines riveting music with design and visual elements from movies and graphic novels to introduce the elements needed to create a world class team. Legendary French superstar Zinedine Zidane plays the role of the mysterious ‘godfather’ – just like every team needs a mentor and undoubted, authentic expert, leading the audience on a search for the various essential elements.

Information and Photo from: Blink Events & PR Consultants