VIP and guest attends Hong Kong Mode Lingerie Opeing Ceremony.

Eurovet, the world’s leading French lingerie and beachwear trade show organizer with over 20 years of experience, partners with the Hong Kong Intimate Apparel Industries Association to host the second Hong Kong Mode Lingerie today for two days at the Hong Kong Convention and Exhibition Centre.

The second Hong Kong Mode Lingerie provides the best sourcing platform for buyers and exhibitors around the world showcasing specialized lingerie aspects with the highest quality. Over 152 exhibitors from 16 countries participating in this largest lingerie show in the industry in Hong Kong.

The profound experience in lingerie trade show has made Eurovet the authority in trend forecast of lingerie industry. Mrs. Marie-Laure Bellon-Homps, General Manager of Eurovet shares the company’s findings in a recent research on the lingerie market in Asia as well as the lingerie trend worldwide in 2008.

Asia has become an important market for western and Asian lingerie brands since 2000. The Asian lingerie market grows tremendously – when the lingerie growth is 2.9% worldwide, the average growth of Asia is 8% and China 11%, In view of the demographic evolution in Asia, particularly in China and India, it shows that there will be 1 billion women aged over 15 in both countries by 2014.

The research shows that the lingerie sector in China is enjoying the strongest growth with an average growth of 11% for the past five years while the average growth for other apparel segment is 7.5%.

The mode attend exhibitor show

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